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toorow features a modular, auto-discovered connector architecture. Connectors extract daily raw indicators, map fields to canonical targets, and enforce joint-grain preservation.

Connector Catalog (37 Built-in Modules)

Below is the complete list of connector modules available in the platform, categorized by marketing surface:

Analytics & Web Intelligence

  • Google Analytics 4 (google-analytics): Traffic, conversions, event counts, pageviews, and source/medium breakdowns.
  • Google Search Console (gsc): Organic search impressions, clicks, CTR, and average position by query, page, and device.
  • Adobe Analytics (adobe-analytics): Enterprise web analytics indicators.
  • Piano Analytics (piano): Digital analytics and user engagement tracking.
  • Google Ads (google-ads): Campaign spend, impressions, clicks, conversions, and CPC across Search, Display, and Video.
  • Google Ad Manager (google-ad-manager): Publisher ad serving metrics, impressions, and revenue.
  • Search Ads 360 (sa360): Enterprise search ad management performance.
  • Amazon Ads (amazon-ads): Sponsored Products, Sponsored Brands, and Sponsored Display campaign performance.
  • Amazon DSP (amazon-dsp): Programmatic display and video ad metrics.
  • Microsoft Ads (microsoft-ads): Bing search advertising performance.
  • Meta Ads (meta-ads): Facebook and Instagram ad spend, impressions, reach, link clicks, and post-click conversions.
  • TikTok Ads (tiktok-ads): TikTok ad campaign performance, video views, engagement, and spend.
  • LinkedIn Ads (linkedin-ads): B2B ad performance, lead generation, impressions, and click metrics.
  • LinkedIn Company Pages (linkedin-company-pages): Organic page follower growth, post impressions, and engagement.
  • Pinterest Ads (pinterest-ads): Promoted pins performance, impressions, and saved clicks.
  • X Ads / Twitter (x-ads): Campaign impressions, engagements, and spend.
  • YouTube Analytics (youtube-analytics): Video view counts, watch time, subscriber deltas, and video performance.

Programmatic & Enterprise Display

  • DV360 / Display & Video 360 (dv360): Programmatic demand-side platform impressions, spend, and conversions.
  • CM360 / Campaign Manager 360 (cm360): Ad serving and impression tracking.
  • The Trade Desk (thetradedesk): Programmatic media buy metrics and impression delivery.
  • Taboola (taboola): Native content recommendation campaign spend and clicks.
  • DoubleVerify (doubleverify): Ad viewability, brand safety, and fraud verification metrics.
  • IAS / Integral Ad Science (ias): Media quality, viewability, and verification indicators.

E-Commerce & Payments

  • Shopify (shopify): Store orders, gross sales, net sales, refund totals, and customer orders.
  • Stripe (stripe): Charges, subscription MRR, gross processing volume, and refund transactions.
  • WooCommerce (woocommerce): E-commerce sales, order volume, and product metrics.
  • Square (square): Point-of-sale sales, transaction counts, and payment volumes.

Email & Customer Engagement

  • Klaviyo (klaviyo): Email campaign performance, open rates, click rates, and email-attributed revenue.
  • Brevo / Sendinblue (brevo): Email dispatch stats, deliverability, and campaign responses.
  • Mailgun (mailgun): Transactional email deliveries, drops, opens, clicks, and spam complaints.

CRM & Workflow Integration

  • HubSpot (hubspot): Contacts created, deal pipeline stages, deal amounts, and sales activity.
  • Monday.com (monday): Project task tracking, workflow milestones, and team productivity.

Mobile & App Analytics

  • Adjust (adjust): Mobile app installs, attribution cohorts, and in-app event tracking.
  • Strava (strava): Fitness activity and audience tracking.

System & Custom Feeds

  • Google Sheets (google-sheets): Managed ingestion of custom benchmarks, promo calendars, and manual targets.
  • GitHub (github): Development context events (releases, PR deployments, system changes).
  • Generic (generic): Custom HTTP webhook and arbitrary tabular data ingestion.

Extensibility & Custom Connectors

Need a connector that isn’t listed here? toorow provides a standardized module contract that allows developers to scaffold and deploy custom connectors in hours.

Build a Custom Connector

Read the step-by-step walkthrough for scaffolding custom connectors, defining manifests, and implementing dbt staging models.